What is Google Search Console in SEO?

Google Search Console is a very important tool for bloggers. It’s provided by Google. In this tutorial, we will learn what is the role of Google Search Console in SEO.

What is Google Search Console?

Google Search Console is a collection of tools and resources designed to help website owners, webmasters, web marketers, SEO, and digital marketing professionals to monitor website performance in the Google Search Index.

It is a web service offered by Google that allows webmasters to check the indexing status of their website. It also optimizes the visibility of your website in search engine results pages. The Google search console is previously known as the Google webmaster tool. It’s a free and best tool in an analytical age. It helps webmasters solve technical issues on the website.

Do you want to know about the benefits of the google search console?

Here we come up with a few of them

Review your website

Solve HTML and Server Errors

Add a map of the site

Optimize existing postal services to increase traffic.

Want to know more about the benefits of the google search console?

Search Analytics- It shows the average position and not the number of people who click on your website. We can easily filter data in a number of ways, such as pages, queries, and more.

Structures Data- This is a useful way to explain the content of your website to search engines. It’s a useful feature of the google search console.  Google can easily detect your site through this.

Submit your sitemap- This is a basic component that gives you the opportunity to add a sitemap. When you add an XML sitemap, it allows you to submit your site pages to google directly.

Remove URL- This is a very powerful tool because it permanently removes the URL.

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Advantages by using a Search Console

We all enjoy learning about the benefits, particularly Google Search Console’s SEO and digital marketing benefits. The secret to your SEO success is to use and appreciate all the digital marketing resources that are currently available in the industry.

So, before you know how to set it up and use this tool, let’s take a look at the advantages of a search console :

Improve Visibility – The Google search console significantly increases your website’s visibility and lets you know if your website has any usage problems – the best knowledge you have about SEO.

Receive alerts-This isn’t always a good thing when something goes wrong on your site, but it’s worse not to know about code error, malware, or other issues. Instant warnings for such inactivity can be set and configured.

Accurate indexing- you might want to display a new site page faster than other Google search results pages. This search console is great for submitting directly to the search console and submitting a new web page.

Link Connections- always It’s helpful to know who’s talking about you and which sites link specifically to you. This search console lets you do that! You can use this tool to monitor your site instructions, including links. You can also check the anchor text here to help you target more effective keywords.

Improving Keyword Data- It is important to use the right keywords for your SEO effort, and this search console will provide excellent detailed keyword data.

Mobile Analysis- Good mobile access to Google Site is very important and the search engine continues to give priority to mobile-friendly heart sites. The Mobile Usability Search Console section shows any errors related to the mobile experience of your website.

Without a doubt, the Google Search Console will help your SEO grow – a great bonus for your digital marketing efforts and it’s free!

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Setup an account

You will need to create an account to start using the Google Search Console.

In the new Google Search Console, you can click on ‘Add New Property’ in the top bar: by clicking on the ‘Add Property button, you can insert the website you want to add.

If you choose a new Domain option, you only need to add a domain name — without www or subdomains.

This option tracks everything connected to the domain.

With the ‘old’ URL prefix you need to add the right URL if you have the HTTPS website and with or without ‘www.’ To collect the right data,

It’s important to add the correct version: When you add a website, you need to check that you are the owner of the site. There are a number of options available to verify your ownership. The Domain option only works with DNS verification, while the URL prefix supports various methods.

For WordPress users who use Yoast SEO, get the verification code using the ‘HTML tag’ method: you can easily copy this code and paste it into the ‘Webmaster tools’ tab of the Yoast SEO plugin: after saving this, you can go back to the Google Search Console and click the ‘Check’ button to confirm. If everything’s OK, you’ll get a successful message and GSC will start collecting data for your website.

Features in Google Search Console

Now, what would be the next step for you after setting up your account? Here is the main feature of Google Search Console –

  • Performance tab
  • Index coverage
  • URL Inspection
  • Enhancement tabs
  • Speed
  • AMP
  • Rich results enhancement tab
  • Sitemaps
  • Links
  • Mobile usability
  • Manual Actions
  • Security issues

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Difference between Google Analytics and Google Search Console tools –

 

Google Analytics

Google Analytics is one of the most widely used web analytics tool in the world. It’s going to give you the following information.

  1. Visitor Reports
  2. Web Traffic Reports
  3. Content
  4. Conversions
  5. Details of Keywords

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Google Search Console

Google Webmaster Tools shows how your Google site looks online. Webmasters use this tool to resolve problems with the site if any. It offers a lot of tools for webmasters that can make the site more visible and, if any, fix problems. It is going to give you the following information –

  1. Crawl Errors
  2. Search Queries
  3. Links
  4. Blocked URLs
  5. Malware
  6. HTML errors
  7. Fetch as Google

Google Search Console is way more useful than Google Analytics.

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