Now you have completed your website and made it live, the next important thing in your mind is that how to promote your website online.
If a website is live on the web, but it is not linked anywhere, then how anyone can actually access it?.
There are many ways to promote a website, but some methods can be costly such as advertising and influencer marketing, etc. Fortunately, there are free ways to promote a website.
This article will walk you through 10 different ways to explain to you how to promote your website for free, including blogging, email marketing, and social media. We’ll provide practical website promotion ideas and tips to go along with each method.
How to promote your website online
Let’s discuss the 10 best ways to promote you’re your website in 2023:
1. SEO (Search Engine Optimization)
Search engine optimization or SEO is an important thing to promote your website. With over 2 billion websites on the internet and more being created every second. If you don’t make your website search engine friendly, you risk it getting lost in the sea of content.
There are thousands of free online guides are available that can help you improve your website’s SEO. So you don’t need the spend money to hire SEO professionals. You can fix most SEO problems on your website yourself with a few easy optimization updates.
When you’re working on your website’s SEO, there are two main things to be aware of: on-page and off-page SEO.
On-page SEO is, as the title indicates, everything visible on your website. This includes your website’s copy, images, videos, meta descriptions, responsive design, and even the structure of your website.
Off-page SEO refers to what goes on behind the scenes of a website. This includes things like who links to your site, how authoritative it is, and how engaged readers are with it.
Search engine optimization is one of the most cost-effective ways to promote your website because once everything is optimized. It generates traffic without much input, while you will need to make adjustments from time to time. However, you should be aware that this method can take months to produce results, so don’t expect a quick fix.
Let See: Top 10 Best SEO Tools 2023
2. Content Marketing
Content marketing is a great way to promote your website because it improves your SEO while also generating useful content for your target audience. It’s a common misconception that you need to blog to do content marketing, but this isn’t always the case. While blogs are the tried-and-true method of content marketing. You can also make videos, start a podcast, or start a newsletter about a topic related to your work.
The most important thing to remember when it comes to content marketing is that the content you create must be useful, interesting, or entertaining to your target audience. Doing a lot of keyword research before you start is the best way to ensure you’re answering people’s questions.
AnswerThePublic is a great free resource if you don’t have the budget to hire an SEO specialist or use SEO tools to conduct keyword research for you. AnswerThePublic will show you different questions, statements, and location-based searches that users have typed into search engines by searching for your chosen word or phrase. This ensures that the content you create meets a genuine customer need.
Content marketing, on the other hand, is not a stand-alone promotion strategy. To get the most out of your content marketing, work on improving your website’s SEO and promoting your content through other channels such as social media or paid advertising. You should also make it a point to create new content on a regular basis so that your customers have a reason to return.
3. Guest Posting
Guest blogging is a great way to get links to your new website that is underutilized. To demonstrate your expertise, you write a guest post for an authoritative blog in your industry (or a related one). You’ll be able to direct traffic from a reputable source back to your new website by linking to each guest post at least once.
You may find it difficult to secure a guest posting spot on certain websites. Whether you’re a new business or in marketing, through no fault of your own. Because guest blogging for other publications used to be a hugely popular SEO strategy. Many websites either carefully vet who guest blogs for them or don’t accept submissions at all.
The main thing is to remember with guest posting is that it’s a tool for building relationships, both with the publisher and with your audience.
If you can establish a relationship with a publisher and contribute new content on a regular basis. You’ll not only increase traffic to your website, but you’ll also make contacts in your industry.
4. Social Media
Social media is the most well-known free method of promoting new websites. Platforms such as Facebook, Twitter, and Instagram each have billions of users. Making it simple to network with other local businesses and promote your own.
However, before you jump into social media, think about your company’s brand voice. Who you’re marketing to, and who you’re trying to reach.
If you have some money to spend on website promotion, Facebook Ads are a great way to get your site discovered on social media. You have a lot of targeting options with Facebook Ads, which makes it easy to narrow down your target audience. You can even choose to target users who are friends of your current followers or who follow specific other pages.
5. Email Marketing
Email marketing is a great option if you’re looking for a tried-and-true way to promote directly to your customers. It’s simple to start an email marketing campaign once your website is up and running, and many email marketing services are available for free or on a limited budget.
While this article can’t cover everything you need to know about email marketing, there are plenty of free guides available online, such as this one from DreamHost.
6. Google My Business
Google My Business is a must if your business relies on local foot traffic or if you want to increase local traffic to your website.
Creating a Google My Business profile is free and simple, and it makes it easier for people to find your business when they conduct location-based searches. With a Business profile, you can link your new website to other details about your company. Such as opening hours, contact information, and location, making it easier for customers to find you in search engine results.
If you are a regular internet user, then you mostly already know about Quora. Because Quora appears so frequently in search results. While Quora can appear spammy at times, it’s an unexpectedly effective way to promote your new website.
If you’re unfamiliar with Quora, it’s a website where users can ask questions and have them answered by the community. Quora results frequently appear on the first page of Google for long-tail keyword searches, owing to its popularity among both users and business owners.
The fact that Quora is a good place to promote your business is the main reason why it is considered spammy. And, as with most promotional avenues. Once something has been proven to be successful, bots and low-quality marketers will use it without regard for the value it provides to the user.
Quora can be a great promotional tool for promoting your website and showcasing your expertise. As well as a great distribution tool for your content marketing strategy if you use it correctly. All you have to do is create an account and start answering questions about your industry or niche. Remember to include a link to your website somewhere in your response. This could be a link to a blog post where you’ve already answered a question or a link to your About Us page where you can show other users your credentials.
8. Online Forums
Online forums are places where people can discuss topics that they have in common. TheCatSite, a forum for cat lovers, and Vinyl Collective, a forum for vinyl record collectors, are two examples of dedicated forum sites for specific topics.
Alternatively, some platforms, such as Reddit, provide spaces for multiple communities.
Reddit is a website where you can discuss and share content on almost any subject. Understanding Reddit’s structure and which niche to join is critical before joining. Use the search bar to quickly locate a popular subreddit relevant to your website’s niche.
If you run a book review website, look for and join a book-related subreddit to find your target audience.
Finally, giveaways are one of the most effective ways for your company to establish a relationship with its customers while also promoting its website. While giveaways are often thought of as a cheap way to increase website traffic. They’re actually a great way to get people interested in your products. Generate interest in your website, and even make industry connections.
When it comes to giveaways, keep in mind that you’re doing it for marketing purposes. For them to be worthwhile, they must generate a positive return on investment (ROI). When selecting a product or service to give away as a prize, keep this in mind when designing your giveaway.
10. Pay-Per-Click Advertising
Even if you only have a small budget, pay-per-click (PPC) advertising is a simple way to promote your website. Although this type of digital marketing is one of the more traditional methods. It is still widely used because it is an effective way to increase website traffic and target specific demographics.
The most well-known PPC advertising platform, Google AdWords, is a great place to start with PPC advertising. With Google AdWords, you can quickly create ads based on keywords you’ve discovered through keyword research, and you’ll only be charged when someone clicks on the link.
If you have a limited budget for advertisement, you can easily set up Google AdWords. So that once you’ve spent your budget for a given period. Your ads won’t be entered into another auction until that period expires. As a result, you won’t have to be concerned about spending money irresponsibly.
Google AdWords is one of the best ways to promote your website or blog for a small business looking to invest capital in distribution.
So apart from the platforms listed above, there a plenty of other options for promoting your website. The most beneficial path for you is primarily determined by the market competition and your resources.